Sunday, September 09, 2007

waves reveal happy campers

You’ll recall in our post are you Experienced? we said thanks to Freedom of Information laws we’d got some Synovate research done for the Rottnest Island Authority.

“This report details the findings for the 2005/06 Rottnest island Visitor Survey (based on all data collected in waves 1, 2 and 3.”
(Wave 1 saw 140 people interviewed from mid-June to mid-October 2005, wave 2 was for 271 people quizzed from mid-October 2005 to mid-February 2006, and wave 3 saw 275 people interrogated between mid-February and mid-June 2006).

More than one in four come from the “North Metro” area. We guess this means the western suburbs.
Nearly 60 per cent of people have a gross household income over $80,000.
Nearly half had visited Rotto more than 10 times.

How did they get there? Dunno: a large chunk of page 29 was blacked out: the RIA said it would need to get third-party approval to release ferry information.

About a fifth of visitors had heard about accommodation rate increases/rises/upgrades – nearly half said they would go to Rotto anyway.
A third hadn’t heard anything about Rottnest – nothing at all!

Satisfaction: boaties are the least-satisfied. Visitors from Perth are the least-satisfied of the visitors.
Value for money: 81 per cent think Rotto is ‘good’ or ‘very good’. Seven per cent said it was ‘poor’.
“Reasons for poor rating of value for money of Rottnest Island”: 37 per cent said the ferry cost too much; 32 per cent said the food and accommodation was too expensive.

A quarter said the accommodation was poor value.
Five per cent were either dissatisfied or very dissatisfied with the facilities and services on Rotto.

What did people think about Red Rooster, Dome, the store and the bakery?
Dunno: the RIA removed the seven-page section ‘Businesses on Rottnest Island’, because of the third-party thing.

Tomorrow’s post: what people think about the villas, cabins et al!

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